PHASE 01LOW TIDE IQ
01ESCAPE
THE SEAFOOD AISLE.
First order of business: stop being dinner. Get online. Find other people who also have no idea what is happening.
- Launch the website & socials
- Assemble the dockside weirdos
- Release the first prawn memes
NOT FOOD
PHASE 02NO ADULT SUPERVISION
02ACQUIRE
LARGER PANTS.
The community grows. So must the trousers. Take the memes beyond the docks. Make the internet ask, “why is he dressed like that?”
- Community meme competitions
- Collaborate with fellow sea weirdos
- Spread $PRAWN across the timeline
SIZE: UNREASONABLE
PHASE 03UNSUPERVISED CRUSTACEAN
03BECOME
A LAND PROBLEM.
More art. More lore. More questionable decisions. Let the crew steer the ship. Prawnathan cannot reach the wheel anyway.
- Expand the Prawnathan universe
- Community-led creative adventures
- Remain aggressively unboiled
ASK THE PANTS
* This is a direction, not a deadline. Our project manager lives in a puddle.